It was a little disheartening to see that about 90% of the purchasers of one particular game sold their souls for negative five pounds (British) (link to story). Technically, they optioned their souls for that price, since the game company has to exercise its option ... but since the exercise of the option includes no further payment, they have effectively sold their souls. There were several points to the offer, the primary one being that no one bothers to read the click-wrap (or whatever they are calling them these days) license agreements for products purchased on-line. In this case, those people who read the agreement and opted out of the option received five pounds (British).
Thanks to Roman Catholic blogger Mark Shea for bringing this to my attention.